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bother ooh
2022
During my time at Bother we had a great out-of-home project to boost the awareness of the company through a TV and Tube advert.
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We explored ideas using the playfulness of Bother's branding and tone of voice. A typographic route, a route relating to how, much like grocery shopping, train journeys can be a waste of time and a route directly relating to the TV ad.
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Below shows the ideas and the final ad that went to print.
The final idea was a much safer route as an introduction to the brand but still utilising its playfulness and light tone of voice and strong visual identity.
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